68M
Hispanic US residents
20% of the US population as of July 1, 2024.
US Census BureauArgentina’s media. America’s opportunity.
We connect Argentine publishers’ US audiences with advertisers through high-impact direct campaigns.
The opportunity
A reader in the US can still feel at home in Argentine media. We help turn that connection into an advertising opportunity.
Zebra Collective is the commercial bridge between publishers in Argentina and US advertising demand. We develop direct opportunities for US impressions through formats that give brands room to make an impression.
Our exclusive relationships with select Argentine publishers give buyers access through a dedicated commercial partner. Publisher identities and campaign details are shared in direct conversations.
Bring us a campaign briefOur specialty
We specialize exclusively in high-impact direct advertising, from site skins and homepage takeovers to immersive video and mobile experiences.
Wrap the editorial experience in your brand with a site skin that makes the surrounding page part of the creative.
Illustrative formats. Availability and specifications vary by publisher and campaign.
Creative with a presence. Context with a purpose.
First-party intelligence
High-impact creative works best when it reaches a relevant audience.
We use publishers’ first-party data to inform audience planning and activation for US campaigns. Real relationships with readers create useful signals about the content and interests that matter to them.
Our data management platform
We use Permutive’s DMP to help organize first-party audience signals and support audience segmentation and activation, with publishers retaining control of their data.
Explore the technologyThe broader US market
Hispanic audiences are central to the US market. Argentine media offers a specific cultural context within that much broader opportunity.
68M
20% of the US population as of July 1, 2024.
US Census Bureau>1 in 4
27.1% in 2024, based on CDC final birth data.
CDC / National Center for Health StatisticsNational demographic context, not a measure of Zebra’s available audience. Birth share calculated from 984,092 births to Hispanic mothers out of 3,628,934 total US births in 2024.
Working with Zebra
For Argentine publishers
Build a direct-sales opportunity around US readership, with a partner focused on high-impact inventory and advertiser demand.
Discuss a publisher partnershipFor advertisers and sales partners
Access Argentine media relationships, explore impactful creative formats and plan US campaigns informed by first-party audience data.
Plan a high-impact campaignZebra Collective
Publisher partnership or campaign brief?
Start with a conversation.